Who We Are
PT. Aditya Sriwijaya (ASW) is a trading & distribution company, specializing in electrical and lighting apparatus. Through our extensive experience in the retail market, we strive to achieve our principal’s expansive product availability and growth in order to strengthen their competitive edge and leadership, while at the same time delivering commitment of excellence to the customers and ensure trustworthy investment become their future guiding principles.
Our Products
ASW’s principal brands are:
- Philips – Consumer, Professional, & OEM Lighting Solutions
- Supreme Cables – Low Voltage Building & Flexible Wires
- Creation – Comfort Lighting Fixtures
- Interact – Connected Lighting Solutions
- Schneider – Low Voltage Electrical Apparatus & Wiring Devices
ASW’s strategic brands are:
- Broco – Consumer Low Voltage Wiring Devices
- Uticon – Multi-Outlet and Consumer Electrical Accessories
- Eterna Cables – Low Voltage Building Wire
History
PT. Aditya Sriwijaya was named after PD. Sriwijaya, one of the first authorized distributors for Philips Lighting Indonesia. Established in 1946 by Mr. Hartono Budi, the company begins its first step into the business world as a small retail shop called ‘New Zealand’ in Pasar Baru, Central Jakarta.
After initially dealing in the manufacture of leather shoes, he decided to capitalize on the growing demands of electrical appliances in the mid 1960s, and as the business continues to flourish, PT. Philips Ralin Electronics granted the authorization to distribute the products of Philips Lighting in 1973, which marks the commencement of PD. Sriwijaya.
In order to continue serve bigger market capacity, the legal status of the company was changed in 2010 and once again introduced to the world as a general trading company with various distribution channel.